Practical before technical
The aim is to help people act on the numbers, not drown them in finance language.
UK-first business tools
Pricing, VAT, rates, and business maths made clearer
Use plain-English business tools and guides to sense-check pricing, understand VAT, set better rates, and make day-to-day small-business decisions with more confidence.
Aurecima
Practical tools and plain-English guidance
Business Tools is built to make VAT, pricing, rates, and quick business maths easier to understand in a calmer, more structured format.
What the site covers
VAT, pricing, rates, business maths, and downloadable support
The current set focuses on the areas small businesses tend to need first: understanding VAT, checking whether a price works, setting more realistic rates, and using cleaner percentage-based business maths.
Pricing route
Margin, markup, and pricing decisions without the usual confusion.
VAT and rate route
Gross and net checks, rate planning, and clearer day-to-day business maths.
4
live tools
Practical calculators covering VAT, pricing, hourly rates, and percentage change.
4
support guides
Plain-English guides designed to make the calculator logic easier to understand and use.
1
starter pack
A printable business asset built for repeat checks, reminders, and pricing support.
UK
first focus
Examples, language, and decision points framed around practical UK small-business use.
Start here
Pick the route that matches the decision in front of you
The site works best when you begin with the actual question you need to answer. Choose the route below, then use the matching guide or printable support if you want more context around the number.
Need to check VAT?
Use the VAT calculator and guide when you need cleaner net and gross checks before sending or reviewing a price.
Start with VAT →Need to price properly?
Use the profit margin route when you want to compare cost, price, markup, and margin with more confidence.
Start with pricing →Need to review a rate?
Use the hourly-rate tool when your current rate feels too rough and you want something based on goals, overheads, and billable time.
Start with rates →Need to measure movement?
Use the percentage-change route when you want to compare an old figure and a new figure for prices, revenue, costs, or reporting.
Start with change →Main routes
Follow the route that fits the type of check you need
These routes group the tools and guides into clearer business decisions so it is easier to move into the right part of the site quickly.
Pricing and margin
Price work, products, and offers with more clarity
Use the pricing route when you need to compare cost, selling price, markup, and margin before you commit to a number.
VAT and rates
Check VAT and set more realistic freelance rates
Use the VAT and rates route when you need cleaner gross and net pricing, or when your current hourly rate feels more guessed than planned.
Launch tools
The live calculators
The tool set stays deliberately focused so each page can be more useful. Each card links to the tool itself and to the guide that explains the logic behind it.
VAT
VAT Calculator
Work out VAT-inclusive and VAT-exclusive prices using common UK VAT rates.
Best for: Best for quick checks on gross and net pricing.
Pricing
Profit Margin Calculator
Compare cost, selling price, markup, and margin in one clear business tool.
Best for: Best for product pricing and quote sense-checking.
Rates
Freelance Hourly Rate Calculator
Estimate the hourly rate needed to cover income goals, overheads, and working time.
Best for: Best for freelancers and service businesses setting rates.
Business maths
Percentage Change Calculator
Calculate increases, decreases, and the percentage change between two values.
Best for: Best for checking price, cost, and revenue movement.
Supporting guidance
The guides behind the calculators
These guides are there to make the numbers easier to trust and use, not just to restate formulas. They should help people understand the decision, not merely the arithmetic.
VAT guide
How VAT calculations work
A practical guide to VAT-inclusive and VAT-exclusive pricing for UK businesses.
Read guideExplainer
Pricing guide
Markup vs margin explained
Understand why markup and margin are not the same and when each one matters.
Read guideExplainer
Rates guide
How to price your hourly rate
A cleaner way to think about target income, overheads, and realistic billable time.
Read guideExplainer
Business maths guide
How to calculate percentage change
A simple guide to working out percentage increases and decreases without confusion.
Read guideExplainer
Why the site should feel useful
Business help should be practical before it is clever
The site is designed around clarity, not noise. That means plain English, focused routes, and tools that help people find the right kind of support quickly.
Built around repeat decisions
The tool set is shaped around pricing, VAT, rates, and business maths that come up repeatedly in small businesses.
Useful with or without the PDF
The site combines live calculators, guides, and a printable starter pack so people can work in the format that suits them.
Free starter asset
Free Business Pricing Starter Pack
Download a printable business reference pack with VAT checks, pricing prompts, rate-planning support, and percentage-change examples.
Use the site well
Start with the decision, then choose the format that helps most
Use the calculators for speed, the guides for plain-English explanation, and the starter pack when you want a printable reference for repeat checks and planning.