Useful before it is clever
The site is built to help people make practical business decisions, not to bury them in finance language or empty feature lists.
Plain-English UK business help by Aurecima
UK-first business tools
Use practical UK-first tools and plain-English guides to sense-check prices, understand VAT, review rates, cost meetings more clearly, and make everyday business decisions with more confidence.
Start with the decision in front of you
Business Tools is designed to make common small-business checks easier to handle in one place. The fastest routes are still VAT, pricing, rates, and percentage change, but the site now also has a clearer meeting-cost path with a free tool live now and a stronger Pro reporting route building behind it.
Free now
Session-based meeting costing is live and ready to use.
Pro direction
The Pro route is moving toward stronger reporting and management insight.
guide
The Pro explainer and PDF stay public so the upgrade path is clear.
Featured route
This is now one of the clearest reasons to use the site. Start with the free calculator when you want a practical estimate. Move into the Pro route when you want traffic-light timing, overrun visibility, and the foundations of management reporting.
Free version
Quick meeting costing with salary bands, headcount, timing, and a simple summary.
Pro route
Premium direction for saved meetings, overruns, weekly reporting, and monthly management insight.
PDF guide
Honest free-vs-Pro explanation that supports the product path without hiding the value of the free tool.
5
live tools
Free business calculators for VAT, pricing, rates, meeting costs, and percentage change.
8
support guides
Plain-English explainers designed to make the logic behind the calculators easier to trust and use.
1
starter pack
A printable support asset for repeat pricing, VAT, rate, and business maths checks.
Free + Pro
meeting-cost path
The free meeting-cost tool is live now, with a stronger Pro reporting route building alongside it.
Meeting-cost route
The business site now has a clearer meeting-cost route than before. The free layer is useful on its own. The Pro layer is where the stronger reporting direction is developing.
Free tool live now
Use the free version for practical session-based meeting costing with salary bands, live running totals, and a simple end-of-meeting summary.
Open free toolPro reporting direction
The Pro route is evolving into a management reporting product with traffic-light timing, overrun visibility, saved meetings, and weekly and monthly reporting.
View Pro routeexplainer and PDF
Use the in depth guide page and downloadable PDF to understand the free vs Pro difference and how the premium reporting direction is intended to work.
Open Pro guideQuick start
The site works best when you begin with the actual business check in front of you. Choose the route below, then use the matching guide or support page if you want more explanation around the number.
Start with the VAT Calculator when you need net, VAT, and gross figures to feel cleaner before sending or reviewing a price.
Start with VAT →Start with the Profit Margin Calculator when you want to compare cost, selling price, markup, and margin more clearly.
Start with pricing →Start with the Freelance Hourly Rate Calculator when your current rate feels too rough and you want something more grounded.
Start with rates →Start with the free Meeting Cost Calculator when you want to estimate what a meeting is costing based on salary bands, headcount, and time.
Start with meeting cost →Start with the Percentage Change Calculator when you want to compare an old figure and a new figure for prices, costs, revenue, or reporting.
Start with change →Live tools
The tool set is deliberately focused so each route can be more useful. Each card links into the tool itself and, where relevant, into the guide that helps explain the logic more clearly.
VAT
Work out VAT-inclusive and VAT-exclusive prices using common UK VAT rates.
Best for: Best for quick checks on gross and net pricing.
Pricing
Compare cost, selling price, markup, and margin in one clear business tool.
Best for: Best for product pricing and quote sense-checking.
Rates
Estimate the hourly rate needed to cover income goals, overheads, and working time.
Best for: Best for freelancers and service businesses setting rates.
Meetings
Estimate what a meeting costs based on attendee salary bands, headcount, and time spent.
Best for: Best for managers, founders, and teams questioning whether a meeting is worth the time and cost.
Business maths
Calculate increases, decreases, and the percentage change between two values.
Best for: Best for checking price, cost, and revenue movement.
Guides and support
The guides exist to explain what the number means and how to use it properly. The tools are there for speed once the logic is clear.
VAT guide
A practical guide to VAT-inclusive and VAT-exclusive pricing for UK businesses.
Pricing guide
Understand why markup and margin are not the same and when each one matters.
Rates guide
A cleaner way to think about target income, overheads, and realistic billable time.
Meetings guide
Understand how meeting cost is estimated from salary bands, attendance, and time, and why that matters for business decisions.
Meetings brochure
A side-by-side brochure showing what the free tool covers, what the paid workflow adds, and which version fits best.
Meetings guide
A short practical guide showing how to use the free tool, how to read the summary, and when the lighter workflow is enough.
Meetings paid guide
An in-depth guide for the paid workflow, covering live control, saved reporting, dashboards, PDF exports, and FAQs.
Business maths guide
A simple guide to working out percentage increases and decreases without confusion.
Why the site should feel easier to use
The homepage should explain quickly why someone is here, where they should start, and how the free tools and stronger reporting routes fit together without sounding confused or overbuilt.
The site is built to help people make practical business decisions, not to bury them in finance language or empty feature lists.
The strongest routes are the ones that come up repeatedly in small businesses: VAT, pricing, rates, meeting costs, and percentage movement.
The free layer stays genuinely useful on its own, while stronger reporting routes can develop without making the entry point confusing.
Free support asset
Keep the printable starter pack for repeat VAT, pricing, rate, and business maths checks. It supports the live tools without replacing them.
Best way to use the site
Use the calculators for speed, the guides for explanation, the starter pack for repeat checks, and the meeting-cost Pro route when you need stronger reporting rather than a simple session total.
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